I ran into a BSOD yesterday, yes BSODs are quite unfortunate to experience but on a brighter note, it looked different :D. Almost same but some very noticeable face-lifts.
The on the QR is a url, pointed to windows.com/stopcode. Which is the same url in the new polite message accompanying the BSOD, which states:
for more information about this issue and possible fixes, visit http://windows.com/stopcode
if you call a support person, give them this info:
Stop Code: xxxxxxxx
Presently the website shows you a questionnaire that can hopefully resolve it but I feel it will be a bit more helpful for everyone to have the stopcode added to the link in the QR.